Norrviken
When Norrviken wanted to strengthen its digital presence, Toxic was entrusted to create a unified web platform, built in Umbraco, that elevates their entire operation – with the park and visitor experience at the center. The new solution makes it easier to inspire, inform, and guide visitors year-round. As part of the platform, Toxic has also developed an e-commerce solution in Umbraco Commerce, integrated with the business system HiCore via our integration engine EntityFlow.
About Norrviken
Norrviken Gardens is an award-winning garden facility and experience destination in Båstad, where historical style gardens meet contemporary art, culture, shopping, and gastronomy. With roots in Rudolf Abelins' vision from 1905, Norrviken is today a destination in constant motion – with concerts, exhibitions, a shop, chocolateria, restaurants, and family activities that attract over 100,000 visitors each year.
Customer's challenge
To take the next digital step, Norrviken wanted to gather its web environment in a shared, flexible platform that reflects the entire operation – with the park and visitor experience in focus. The previous solution was based on separate WordPress sites, which made it difficult to create a unified expression and work effectively with content.
As part of the development, there was also a need to add e-commerce and enable integration with the store's business system – all to create a whole that simplifies things for both visitors and editors.
Our solution
The project began with a joint workshop where Toxic, together with the Norrviken team, went through challenges, needs, and visions for the coming three years. We analyzed the current situation, identified development opportunities, and set a clear direction for the continued work. The insights from the workshop formed the basis for extensive UX and design work where we developed prototypes that helped us prioritize the right functionality and ensure that the solution was built based on the users' needs.
Our collaboration with Toxic began when we faced the task of redesigning the Norrviken Gardens website and adding e-commerce to Butik Norrviken. I have appreciated Toxic's broad and deep expertise – they are a full-service agency with both strategic and technical capabilities. The collaboration has been characterized by attentiveness to our needs and conditions, while Toxic has dared to challenge and contribute new perspectives. It has provided us with insights that have helped us make informed decisions.
Migration and consolidation of websites
At the same time that we at Toxic built the e-commerce site, we migrated the existing Wordpress site to a modern platform in Umbraco. The goal was to consolidate the entire digital presence and create better conditions for working strategically with content and marketing.
With the new platform, Norrviken can easily create and update pages, customize information according to season and events, and manage all content in a more flexible and efficient way. Toxic built the solution with a focus on user experience, structure, editor-friendliness, and scalability, which gives Norrviken the opportunity to grow digitally in line with its investments. The new website also highlights Norrviken's unique identity and offers an improved and more cohesive experience for visitors.
We have had a strong and engaged team from both sides that has truly understood each other and collaborated effectively. We had the opportunity to get it right from the start – with workshops, analysis, and prototypes – which created a clear direction and smooth execution.
The result
The new solution, developed by Toxic, gives Norrviken better control over its content, products, and customer communication. E-commerce is now a natural extension of the store and the park's atmosphere – accessible to customers all over Sweden. The editorial team has received better tools, and the consolidated site makes it easier to maintain and further develop the content.
Norrviken x Toxic
The collaboration between Toxic and Norrviken has been characterized by a strong commitment from both sides. Together we have created a solution that reflects the soul of the place and prepares for the future. Now we look forward to further development with new ideas waiting to take shape.
Book a meeting
In the meeting, we will go through your goals, current situation, and how we can assist you further.
More references
Kläppen Ski Resort
We at Toxic were entrusted to help Kläppen Ski Resort at a strategically important stage, where their existing web platform needed to be reviewed for the future. Kläppen's previous website was built in Episerver, with a license that expires in 2026. This created a clear need to find a new solution that was both sustainable in the long term and cost-effective.
KABE
We at Toxic are proud to have been entrusted with developing KABE's new website. The project combines modern design, improved user experience, and an editor-friendly CMS, Umbraco, to best meet KABE's needs.
Svensk Camping
Svensk Camping, formerly known as SCR, underwent a comprehensive rebranding. In connection with the launch of a new graphic identity, Toxic was tasked with developing a new website built on Umbraco Cloud. The result is a modern and informative digital platform that strengthens Svensk Camping's communication and creates better reach for both the industry and the organization's members.
Weland Solutions
When Weland Solutions needed to ensure the management and further development of their portal, Weland HUB, they chose to bring in a complete development team from Toxic. With broad technical expertise, project management, and business understanding, they have gained a long-term partner who can drive development forward and create value for both customers and employees.
Skandinaviska Områdesskydd
Skandinaviska Områdesskydd is one of Sweden's largest installation companies in area protection. To meet today's demands and future needs, they chose to invest in a completely new digital platform together with us at Toxic. The goal was to create an efficient, editor-friendly, and future-proof solution on Litium, which supports both B2B and B2C businesses.
SP Machines
Together with SP Maskiner, we have launched a new webshop built on Umbraco Commerce that addresses previous technical challenges and delivers a fast and user-friendly experience. The solution handles orders for spare parts and aggregates smoothly and is built to meet SP Maskiner's current and future needs. When SP Maskiner later upgraded its business system from Monitor G4 to Monitor G5, they also took the opportunity to modernize the integration solution. With EntityFlow as the integration engine, a more scalable and robust integration platform was created that ensures stable data flows between the webshop and the business system.
ILCO
ILCO Intestinal, Urological and Stoma Association, a nationwide patient organization for people with diseases or functional changes in the intestines and urinary tract, has launched a new platform in Umbraco 13 together with Toxic. The new website makes it easier to recruit members, conduct advocacy work, and spread knowledge to both patients and relatives – while being built for sustainability with modern technology and an improved user experience.
Industri Belos AB
Industri Belos, part of the Indutrade group and market leader in ground-based water and sewage in Sweden, has collaborated with Toxic to digitize its product management and built a new website on Litium PIM and CMS. The result is a structured and scalable platform that streamlines work and enables expansion to more markets.
Konradssons Kakel
When Konradssons Kakel took the next step in its digital development, the goal was to create a modern and inspiring web experience that meets customers' needs today. Together with Toxic, a new digital platform was developed on Litium Storefront, where inspiration, product information, and flexibility are at the center.
Lindab
Through long-term SEO efforts, Lindab.se has gone from limited visibility to top rankings on Google. Together with Toxic, they have strengthened their presence for both construction and ventilation products and established themselves as a clearer digital force in the industry.
Tara Pac
Tara Pac will strengthen its digital presence and streamline its advertising. By halving agency costs and focusing on SEO and Google Ads, we developed a transparent and cost-effective strategy with clearly measurable results.