E-commerce solutions
We build customized e-commerce solutions for companies in B2B and B2C with integration to existing business systems such as Monitor, Jeeves, Microsoft Dynamics 365 Business Central, Pyramid, Fortnox, Visma, or other IT systems that streamline the workflow.
Reduce costs with a smart e-commerce solution
E-commerce has not only led to an explosive increase in sales for B2C companies. Today, more and more B2B companies are also transitioning to web-based e-commerce. According to a survey from Forrester, 44% of B2B companies reported that order value increased after implementing e-commerce. Additionally, costs associated with customer support decreased compared to orders placed outside the e-commerce platform. There are therefore several positive aspects to digitizing your business.
Solutions for B2B and B2C
Toxic has delivered customized e-commerce solutions to, among others, Essem Design, Varsego, Markslöjd, Ravema, and Nordic Waterproofing. The solutions have included separate login for resellers (B2B) in combination with B2C as well as connections to business systems. E-commerce today is much more than just a simple web shop as several systems need to communicate with each other to conduct effective sales. We ensure that the entire flow is optimized for digital business. If you are already engaged in e-commerce but want to migrate to a more tailored solution, our system developers can handle the process.
Book a meeting about e-commerce solutions
In the meeting, we will go through your goals, current situation, and how we can assist you further with e-commerce solutions.
The right e-commerce platform to grow in
The majority of our e-commerce solutions are based on Litium Commerce Cloud and Umbraco CMS together with Norce. We discuss your needs together to arrive at a suitable platform.
Varsego
Varsego, a nationwide wholesaler of ice cream and food, needed a fast and user-friendly B2B e-commerce platform to manage complex orders from retailers. Toxic developed a customized solution on the e-commerce platform Litium with integration to their business system for real-time updates of prices, inventory levels, and customer-specific terms. Furthermore, the new site was built by Toxic with a strong focus on UX design, where an SEO and CRO analysis forms the basis for the final design and development.
Essem Design
Essem Designs e-commerce is the flagship store where user experience, design, and the brand's history are highlighted in every detail. Together with Toxic, Essem has taken the step to a global platform where the vision of the hall as the "first room" meets modern technology, high performance, and a long-term digital strategy. Through a new framework, inspiring features, and over ten years of SEO work, Essem has created a digital presence that drives growth both in Sweden and internationally.
Golvabia
Golvabia had basically all product information in their business system Jeeves. They wanted to work more personalized towards their target groups. They also wanted to be able to work more on distinguishing content in a way that their target groups can easily find what they are looking for. Toxic was tasked with developing a solution that meets these needs.
Selling design (multi-channel)
To achieve successful B2C e-commerce on the web, impressions and credibility are sometimes more important than for a physical store.
Therefore, we base our work on your company's graphic profile to create a unique design that helps strengthen your brand and increase sales.
Today, even B2B customers expect the same shopping experience regardless of the channel. That’s why we work with responsive design that allows you to take advantage of mobile e-commerce, which is a requirement from users today.
Full support from us
Support via phone and email is included in the service. You will continuously receive updates that are made available with new and improved features.
If you want to improve your sales after launch, we offer SEO and advertising on Google Ads to attract new customers.
Ad copy that converts: what actually makes a difference
Most people who want to improve their ads start off wrong. They rewrite headlines, change images, test new CTAs. And sure, that can have an effect, but that's rarely where the big difference lies. When an ad doesn't convert, it's often because something in the chain after the click isn't working. The ad is just the beginning. This is what actually determines whether an ad converts.
3min
Four Swedes were appointed Umbraco MVP 2026. One of them is our colleague Daniel Andersson!
Last week we traveled to Copenhagen for this year's edition of Codegarden, Umbraco's annual conference and the natural gathering point for the entire global Umbraco community. Two days of talks, Umbraco Awards, and that special atmosphere that arises when people who are passionate about the same thing are in the same room. It was there that the news came: our colleague Daniel Andersson was named Umbraco MVP for 2026.
2min
From the apartment to the continent – the story of Beslag Design
When I step through the doors of Beslag Design in Båstad, I am already greeted in the entrance by what the company has built its entire identity around: careful details that just feel... right. Further into the conference room, the assortment spreads out along the walls; handles, knobs, hooks tastefully arranged. We sit down to hear Pontus Eklind, CEO of Beslag Design, tell how the journey began but, above all, where they are headed.
Toxic celebrates 30 years of strong growth, good profitability, and high trust from both customers and employees.
This year, Toxic celebrates 30 years as a digital partner for companies with needs in web, e-commerce, customer portals, system integrations, and digital business solutions. After three decades in an industry that is constantly changing, we continue to grow, with strong results, good profitability, and a high level of trust from both customers and employees.
3min
The self-playing piano in B2B – Read more about the report Nordic Digital Commerce in B2B 2026
The B2B companies in the Nordics have reached a clear turning point. Litium's tenth edition of Nordic Digital Commerce in B2B 2026 shows that 81 percent of the Nordics' B2B companies today enable sales through digital channels, that digital sales on average account for 31 percent of revenues, and that 58 percent plan to increase their budget for digital commerce in the coming year. The discussion is no longer about whether to digitalize sales – but about how to take the next step.
11min
Markvaruhuset chooses Toxic for new e-commerce platform in Litium
Building e-commerce for a player that sells to both businesses and individuals – with different flows, different logic, and high demands for integration with business systems – is a project that places high demands on the right technical partner. Markvaruhuset has chosen Toxic for that assignment.
2min
Fifth time's the charm – we are nominated for the Umbraco Awards 2026!
We are very happy to be nominated once again for the Umbraco Awards. This year we are nominated in the category Best Cloud Solution with our solution for KABE AB.
3min
What is Meta Andromeda and how does it affect your advertising?
Are you advertising on Instagram and Facebook? Then you have probably noticed that the ads don't work quite like they used to. Suddenly, some ads seem to reach the right people while others disappear in the feed. What is behind the change and what does it mean for you as an advertiser? We will clarify that.
4min
Four websites in one solution – new digital platform for Atle
To create a more flexible, scalable, and editor-friendly web environment, Atle has chosen Toxic as a digital partner. Together, we are now developing a new web platform in Umbraco that brings together several companies in a common solution and creates economies of scale in line with the company's growth strategy.
2min
Toxic named Umbraco Contributing Platinum Partner 2025
Toxic continues to strengthen its position within Umbraco and has now been appointed as Umbraco Contributing Platinum Partner 2025 – an international award that highlights partners who actively contribute to developing and strengthening the entire Umbraco ecosystem.
2min
Toxic begins long-term partnership with Qvalify in SEO and Google Ads
Qvalify is one of Sweden's leading companies in ISO certifications, inspections, and assessments. With over 30 years of experience, they help organizations strengthen quality, efficiency, and security through certification of management systems, training, and various types of audits. To increase visibility and create clearer results regarding their training and certifications, Qvalify has chosen Toxic as a long-term partner in SEO and Google Ads.
3min
SEO for B2B – how to reach the right decision-makers in search results
Working with SEO for B2B is a completely different playing field than optimizing for consumers. The decision-making process is longer, more people are involved, and each deal is often worth much more. This means that every click from the right person can be invaluable, while the wrong traffic risks being a waste of time. At Toxic, we work daily with B2B companies and know how to tailor the strategy to reach the decision-makers who can make decisions.
2min
Sebastian Pierre returns to Toxic – as Developer and Consulting Manager
With extensive experience in programming and a clear interest in leadership, Sebastian is now back at Toxic in the role of developer and consulting manager. In this interview, you will get to know him better, hear about his journey into the IT industry, and how it feels to be back at Toxic again.
4min
Toxic enters into partnership with Meson Group for web and PIM on Litium
Meson Group, which is part of Indutrade, is a leading supplier of valves and flow control products to the global marine industry. With headquarters in Laholm, sales offices in Europe and Asia, and a large network of distributors, Meson works with technologically advanced products and extensive information flows. To strengthen its digital presence and create a more scalable management of product data, they have chosen Toxic as a partner to develop a new global website and implement Litium PIM.
3min
How to perform an SEO health check of your website
Just like a car needs maintenance to perform at its best, your website needs to be regularly reviewed. An SEO health check reveals both technical and content-related obstacles that may prevent you from reaching top positions in Google and helps you prioritize the right efforts for better visibility.
2min
Toxic looks back at 2025 – a year filled with energy, development, and highlights
2025 has been a year where much has fallen into place – thanks to brave customers, engaged colleagues, and a shared drive forward. We have launched, celebrated, learned, and developed together, in a time that has required both focus and long-term thinking. As we now summarize the year, we do so with great joy over what we have accomplished – and with even greater curiosity about everything that awaits in 2026. Here are some of the moments that have made 2025 a year to remember at Toxic.
9min
Eight new colleagues and a Toxic that continues to grow
2025 has been a year full of movement at Toxic. New colleagues have joined our teams, taken their place in the projects, and quickly become a part of the culture that makes us who we are.
5min
Keyword strategy: How to choose the right keywords for your business
Getting noticed on Google is not about luck. It's about strategy. With the right keywords, you can reach the right people at the right time with a message that actually leads to business. Here we go through how to build a keyword strategy that does more than drive traffic – it helps your business grow.
2min
Where it all began and still exists – the story of Golvabia
It smells of wood, persistence, and Småland ingenuity when I step into Golvabia in Anderstorp. Here, in a landscape where entrepreneurship is as deeply rooted as the needles in the forest, a family business has not only survived for 75 years but has grown, refined, and developed without ever losing its footing. Literally.
Toxic and NIBU launch a new digital initiative with a modern e-commerce solution in Litium
NIBU takes the next step in its digital development and chooses Toxic as a partner when building a new e-commerce solution in Litium. The goal is to create a fast, clear, and user-friendly experience for both B2B and B2C customers, as well as to simplify internal processes with a platform that lasts over time.
2min
New framework agreement strengthens the partnership between Toxic and Infranord
After several years of collaboration, Toxic and Infranord are taking the next step. Through a new framework agreement, Toxic will become a long-term development partner responsible for both new development and management of Infranord's internal systems – with a focus on modern front-end development and a more integrated working method.
4min
Frequently asked questions about e-commerce solutions
A tailored e-commerce solution is customized to meet your company's specific needs, business processes, and goals. Instead of a standardized solution, we build the platform to match your operations, with everything from custom design to smart integrations with business systems like Monitor, Jeeves, Microsoft Dynamics 365, and Pyramid. This provides a flexible and scalable solution that can grow with your business.
A B2B e-commerce streamlines the sales process by automating order management, simplifying purchasing, and providing customers with access to product information around the clock. It contributes to increased customer satisfaction, higher order values, and reduced customer support costs. Additionally, integrations with ERP systems streamline internal workflows and provide valuable business insights for continued growth.
We primarily work with Litium, Norce Commerce, and Umbraco CMS to create flexible and scalable e-commerce solutions. Together with our clients, we identify the platform that best suits their needs, whether it is B2B, B2C, or a combination of both.
We build e-commerce solutions that integrate seamlessly with business systems such as Microsoft Dynamics 365, Monitor, Jeeves, Business Central, and Pyramid. Through smart API integrations, the systems can exchange data in real-time, which streamlines order flows, inventory management, pricing, and customer information – all to reduce manual work and increase business efficiency.
Yes, we have extensive experience in helping companies migrate from older e-commerce platforms to more modern and scalable solutions. We take care of the entire process – from data transfer and system integration to optimizing the new platform for the best possible performance and user experience.
The challenges of B2B e-commerce can include complex pricing, managing large product catalogs, integration with business systems, and the need for customer-specific features. We help you navigate these challenges by creating a flexible and scalable solution that fits your business processes.